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Background Music for Video – Choosing Right

 

Background Music for video can make all the difference to a video production. It can really bring out the tone and feel of a video and convey a feeling to the viewer. Think of one of your favourite films and how this would be without its soundtrack or film score. This blog entry discusses the various styles and types of background music for video and how to choose the right piece for your production.

Background Music for Video – Styles and Genres

As the director of an online music library it is very interesting to see what types of tracks video producers and directors choose. It’s subjective, and at the end of the day, down to personal opinion really. It also depends on what the market is, if you are creating a promotional video. What is the demographic of your target and what type of background music will appeal to them?

Genre: This is important for every audience as the style of background music for video is something that is identifiable with. Younger audiences will mostly like the newest freshest style of music such as dubstep, electronic and pop. More mature audiences will probably identify with something of their own generation. These days, more and more there is a lot more music coming on the scene that is electronic as opposed to a band sound. It’s all about the technology, it seems.

Style: How much style does the background music need to have? Obviously for anything fashionable, youth appealing or trendy, this is a requirement!

Tempo: Having the right tempo or pace in a track is important to the rhythm of the video itself. Is there much action in the production? This obviously needs to be reflected in the music.

Mood: Mood is very important. As a chooser of tracks for video requests are received for ‘a track’ with little or no brief. But one of the most important things is to know the mood required as this reflects and sets the scene for the video or ad being produced.

Background Music for video, Production Music Library

Choosing the right background music for your video will greatly enhance the production.

Role of the music: What is the music’s function? Is there a voice over that explains more about the theme or product? If not, the background music for video might have to take a more central role and drive things more.

What else to consider in Background Music for Video

Music is very subjective. But when the right piece of music is placed with a good video, it just creates the right tone and feel and this just hits the viewer in the right place. Obviously budget is something that needs to be considered but with lots of good production music libraries online, there is plenty of choice. Happy music hunting!

Published by admin, on October 1st, 2013 at 3:35 pm. Filled under: Background Music for Video Tags: No Comments

Music for Commercials – News

Music for Business Start up Videos and Commercials

Music for Commercials – News

Once again the Muziko team has been providing more music for commercials from their ever expanding collection of tracks. The team provides a lot of tracks for agencies in both London and Dublin, however it has also been recently helping advertising agencies in places such as Dubai.

Latest Music for Commercials Placements

One of Muziko’s most recent placements was for Disney who has has launched a summer campaign for their DVD collection. The Irish International Agency in Dublin got in touch and asked for a quirky production music track which had a fun childlike element to it. Muziko provided a number of tracks and the client chose Port Kwela, a fun and vibrant piece with a real summer feel.

Disney Summer Radio Commercial

Music Placement in Commercial for O’Brien’s Sandwich Bars and Cafes

Once again Millbrook Studios, a good client of Muziko, were in touch recently to find some music for commercials for their client, O’Briens. They wanted a fun and uplifting quirky music track and chose a piece called This Roaring Ukulele. This is a big ukulele based tune with a ragtime happy-go-lucky feel. Also features in the track is vibraphone and that good old whirly whistle.

New Stuff Coming to Muziko

Music for Business Start up Videos and Commercials

Music for Business Start up Videos and Commercials

Coming soon to Muziko will be a new collection of tracks called Start Me Up. This will be a collection of  instrumental pieces which will work well for commercials and online videos about young start-up companies. The collection will contain a mix of quirky tracks as well as positive electronic pieces. All will have a defining new and progressive feel.

Published by admin, on July 15th, 2014 at 3:38 pm. Filled under: Production MusicNo Comments

Music for Documentary – Kennedy’s Irish Mafia

Music for Documentary

Acquiring the right music for documentary can always be quite a daunting task. Directors, producers and editors often work for months on a documentary and they obviously want the perfect music to compliment their work. The music may require a range of emotions – suspense, joy, tragedy and intensity. ANd the right track has to be placed into the right scene.

Kennedy’s Irish Mafia Documentary

Circle Films in Blackrock had been working on a new Kennedy documentary for sometime. Writer/Producer David Harvey had started editing in 2013 and was close to requiring music for his production. The type of production music was based in classical instruments such as strings and piano, but also some light electronic tracks too. The result was a nice balance of moods which helped the tone and sentiment of the film and heightened emotion where it was needed. David is featured being interviewed here on TV3 with some clips form the documentary.

How to Choose Music for Documentary

Choosing music can be a difficult task. And it depends form where you can source your tracks. At Muziko.com, they have lists, or Albums, of tracks in certain genres so this makes things a little easier for the editor and producer. There is also the search field where a user can just type a keyword/s in and it will bring up a list of related tracks, one of which should fit the scene or clip. Muziko contains tracks in all styles and genres and therefore it should be easy to find the music that you require for your production. If there is anything specific that you need, please do not hesitate to contact the Muziko team at info@muziko.com.

 

 

Published by admin, on March 24th, 2014 at 1:13 pm. Filled under: Production MusicNo Comments

Production Music Library News

Production Music Library News at Muziko

As usual the guys at Muziko have been busy providing production music for a range of videos and commercials. With Halloween and Christmas fast approaching, it is usually a bust time for any production music library and Muziko is no exception.

Some Production Music Placements

The guys at Jump Films are good friends of Muziko and often call on them to provide tracks for their videos. Jump Films create a range of different video work from shorts to corporates and other online promotional videos. One of their clients is Insomnia Coffee. With the likes of Starbucks pushing into the European Market, there is more and more competition for coffee. So Insomnia, a local brand, is fighting back with some promotional videos. The guys at Jump did a great job and they used a production Music Library track called Stargazer by composer Josh Wynter. Josh creates beautiful and flowing pieces that are worthy of being placed into high budget feature films and just listening to his tracks explains why.

 

Our friends at Media Milk have also been using our music and recently placed a track with one of their productions. Their client was Activas. vStream Digital is a Dublin based digital agency and video and animation production company and they have also recently been using some of the track from the Muziko library.

As always Muziko is finding new talented composers to add to their roster so that it can supply the TV and video industry with excellent production music library tracks.

 

Published by admin, on October 16th, 2013 at 4:32 pm. Filled under: Production MusicNo Comments

The Muziko Production Music Library

Muziko Production Music Library Updates

Production music library tracks are constantly being licensed from the team at Muziko. Recently this has not changed with plenty of music placements happening. There is usually quite a range of uses for these production music tracks from online video to radio and tv ads as well as use in educational productions.

 Production Music in Spar TV Commercial

One of the highest profile uses of a production music library track was for a Spar TV commercial. Spar wanted a campaign to promote their own brand rang of products and chose a track called Baby Will You Marry Me, the instrumental version. Both the agency production team as well as the client were very happy with the track and the campaign has been enjoyed by audiences in Ireland.

Quirky Production Music for HMH Educational App

Another slightly more unusual use of tracks was for an educational software app developed by HMH. They wanted some fun, quirky production music tracks which which would appeal to kids. The audio part of the app was created an Windmill Lane Audio Post in Dublin.

 Jump Films Use Track for Insomnia Coffee

A very recent use of production music was by friends at Jump Films who created a video for Insomnia Coffee. The guys at Jump used a track by an excellent young composer, Josh Wynter, called Stargazer. A video link to this production will be available soon.

Production Music Track for Abrakebabra

Recently Millbrook Studios contacted the Muziko team for a quirky and happy track for their client, Abrakebabra. A track entitled Quirky was chosen and the following radio commercial was produced:

So these are just a selection of the recent uses of production music library tracks at Muziko. Do check in again soon when there will be more posts of new work.

Published by admin, on September 20th, 2013 at 11:52 am. Filled under: Production MusicNo Comments

Erwin Steijlen – Production Music Composer

Erwin Steijlen – Music Composer

If there is a great all rounder within the production music sphere, it’s got to be composer Erwin Steijlen. Not only is he a sought after music composer for advertising but also an in demand session guitar player. With a list of clients such as BMW, Microsoft, Mercedes, Audi and Yamaha under his belt, Erwin has established himself as the go-to composer for music for TV commercials. Erwin also supplies music to a number of production music libraries including Muziko from where his track have appeared on countless TV shows. He has worked with some top music artists such as P!nk and Freddie LeGrand to name but a few. But not only that, as he is also a songwriting teacher where he gives lessons at the ArtEZ Academy in his native Netherlands.

All of Erwin’s production music tracks on Muziko can be found here.

Erwin Steijlen - Music Composer Extrodinaire

Erwin Steijlen – Music Composer Extraordinaire

Erwin’s musical accolades go on and on but we caught up with him to ask him a few questions about his music and how he got started:

You obviously have a great love for making music and being a music composer. How did you get started?

I started playing guitar at age 14 and got into bands right away. Always writing my own songs and trying to be the next guitar hero .-)Always been a big Jeff Beck fan but also Michael Schenker, Neal Schon and Brian May of course! He’s the one why i started playing guitar in the first place.
I mostly did rock and hard rock, later I joined jazz-rock and pop bands. After school i was in professional bands for a while, playing parties, weddings and discotheques.. making money but hated it because it felt like a waste of time. I learned a lot though about how people respond to live music, songs and musicians..I even meet my wife in that period.

Later I started playing on albums of Dutch and German artists and learned how to work in the studio. I also played with more famous Dutch artists and got to know really good musicians who became my friends.

In 2001 I got my first music composer writing job and this one was for Cirque Du Soleil!! Incredible first job for an amateur music composer of course… they liked my tracks and used it for a big show with a 10.000 people audience.
The composer for that gig got sick and somebody at the agency thought that I could replace this guy.
So, I called my dad and asked for a loan. I got myself a PP, Pro Tools, a Rode mic and a pair of headphones and started writing. had no idea what i was doing… took me 3 jobs before i learned what “grid” was so i guess my beats weren’t really tight in the beginning..
That music composer  job got me a lot of money, more than I was used too as a guitar player anyway so I could pay my dad back and even better, I got five more of these jobs that same year.
The biggest event company of the Netherlands at that time loved what I did and asked me to write for his clients. These clients were VW and BMW.
They flew me to Berlin, South-Africa and Spain and I was introduced as the “great composer” when all the time I had no idea what I was doing actually!
I bluffed my way in but also worked really hard. A writing job like that took me about three months, something I now can do in 1 week!

I learned how to write something that would fit the brand but at the same time would fit the show or presentation for that product. When for instance the new BMW5 series came out I needed to write for a live orchestra, dancers, laser show, film, flying acrobats, opera-singers etc… They would get a crazy idea of how to put this thing in the market, sell this idea to the heads of BMW and then get a team together that could pull it off.
I got to work with the best choreographs for dance, best directors and singers money could buy but the most important always is the music.
Music is the thing that gives people goosebumps and gives the brand a feeling. So I got and still get all the pressure on my shoulders…. something you never really get used to.

Also right now I’m writing three jobs at the same time knowing film directors, brands, choreographers etc… are waiting for my first version of the music before they can start their work.
never get used to the feeling after submitting my track and waiting for their response.. which can be harsh at times unfortunately

You do a lot of music for TV and advertising – how did you get into this?

I guess I was lucky at first getting in by chance. But to keep getting jobs has nothing to do with luck. That’s just hard work, always delivering at deadline and being able to communicate well. When you do your work well, people will notice and you will get new jobs through them. Your network builds and that is what you need in this business.

A lot of composers starting out will wonder how you get these great gigs such as music for car commercials – any advice for them?
My advice would be to be more pro-active. Make a SHORT showreel and try to get an interview with somebody at a advertising agency, event agency or film/video company.
It’s difficult to do this and I admit I don’t do it enough myself but you need to be more pro-active and it has proven to be effective.
Just sending an email has no use, you need to speak to the important people and show them your face, let them know you want in!
Keep the showreel short. These people have no time to listen to 20 minutes of music. Choose your best stuff and try do make it two minutes max.
If they like what you do they will ask for more!

Also, change the times you work. I start at 6 or 7 o clock in the morning. Reason for this is that I have a long day to work before submitting my music to a client. I need the hours to be productive. These are not audio professionals that can listen through a demo, they need it to sound like the last Queen album or Lady Gaga or whatever to understand my ideas and music.
Also, starting early gives me four hours before the phone starts ringing!

You travel sometimes playing guitar for presentations, etc. – how do you balance your studio work with this?

I do still work as a guitar player and as a musical director for artists, projects, brands etc.. I like the balance between playing live and working in the studio.
I have so much fun playing live with other musicians, it’s what making music is all about.

What can we expect from the Erwin Steijlen, Music Composer, and his projects in the future?

Working on an album right now! Wrote and recorded some awesome tracks which I am really proud of.
All real instruments and real playing. Also in a great pitch right now for the theme song for the Winter Olympics in Sotchi, would be super if i nail that one!

Erwin is obviously a serious composer who has worked hard and knows how to get places with his music. It is sure to see that with his skills and work ethic he will continue to be one of Europe’s finest music composers for advertising and TV.

 

 

 

 

 

Published by admin, on July 26th, 2013 at 12:13 pm. Filled under: Music ComposerNo Comments

Win Free Stock Music – Competition with Wavebreak Media

Free Stock Music to be Won in Conjunction with Wavebreak Media

 

We have an interesting announcement to make folks in that we are running a competition with our friends Wavebreak Media where lots of excellent prizes can be won including free stock music. The challenge is to take some footage from Wavebreak’s video library and to turn it into an excellent advert.

 

Entrants can also download production music preview files from Muziko.com and add the right stock music to their video entries. As Muziko provides stock music for advertising, their tracks should be a perfect accompaniment to the video footage provided by Wavebreak Media.

While Muziko.com is giving away €100 worth of production music from its library, other prizes include a Canon Powershot camera as well as Storyboard Quick Software.

 

More details can be found here.

 

We have featured Wavebreak Media before on the Muziko Blog. They provide all kinds of video and photo stock for all kinds of media such as advertising, film, TV and corporate video. they provide the media to the UK and Ireland and to many other customers around the world.

For more information on how to add stock music to your entry, please contact Alan at info@muziko.com.

Best of luck!

 

 

 

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Published by admin, on July 1st, 2013 at 12:57 pm. Filled under: Production MusicNo Comments

Radio Jingles and Custom Music for Advertising | Muziko

Radio Jingles Still Doing the Business

Though Muziko is a production music library, that is not the only service that it provides. With a background in radio jingles and custom music for advertising, the team has continued to produce unique compositions for clients too. “It’s all part of the territory”, explains Alan of Muziko. “Sometimes clients require something special and this is something we can also cover”. In the past Muziko provided custom tracks for some major brands in TV and radio advertising campaigns. Vodafone, Nestle and McDonalds were such brands. Today they continue this work creating radio jingles and custom tracks for the like of Kia Motors and SMA foods.

So Why Still Radio Jingles Today?

Radio Jingles are very much alive and well it seems. Advertising clients are interested in it, especially for branding and introducing a new product to the market. It is probably the most simple way to get the name of a brand into people’s heads. It uses music, something the vast majority of use enjoy, to send that message across. This might be annoying to some(!) but it seems that Joe Bloggs consumer sometimes even likes certain jingles. You will often even hear people discussing certain music messages, which ones they like and even why.

A big jingle written by the guys at Muziko some years back was for a large chain of Irish book shops, Easons. This jingle had a fantastic run on radio in Ireland and was a very successful campaign. So Many Reasons to Shop at Easons, went the sung phrase. Easons were moving more and more towards products other that books and wanted to let customers know this. Things like back to school items, stationary, and other goods were advertised. They were mainly targeting the homemaker and so the jingle style had a light and fun based classical instrumetation. Pizzicato strings were used amongst other instruments. And, a female vocal. Other phrases came about too such as Seasons Greetings from All at Easons for the Christmas version along with sleigh bells. Versions also went to TV. You can learn more about creating a jingle and what is required in this article from the Berklee School of music here.

The Easons Jingle:

Easons Jingle Used for TV Commercial

Custom Music Today by Muziko

Recently Muziko has had a number of requests to make more radio jingles and custom music for advertising. At the end of 2012 the advertising agency, RLA Ireland, approached the guys at Muziko to create a custom track for Kia Motors. They wanted an edgy rock track and were very happy when presented with the piece below:

Radio Jingle Kia Muziko

Another jingle was for CoverInAClick.ie, an online insurance broker. This client wanted to target young and first time drivers as their aim is to give them the best price possible. Again, they needed something edgy which spoke to 17-25 year olds, something that was ‘in your face’ and a bit of sizzle too. Muziko employed the vocal talent of a young Dublin singer Ayesa, and this is the result:

CoverInAClick.ie Radio Jingle

 More Custom Music for Ads

Custom music for advertising was very popular when times were good some years back. The financial crisis has certainly had it’s effect on advertising and any of the associated creative forms such as the music end. But it seems now that agencies once again are requesting custom music and jingles. This is a good thing as it give brands a unique identity and feel and helping them to stand out.

Published by admin, on June 20th, 2013 at 11:39 am. Filled under: Production MusicNo Comments

Stock Music – Editing for Commercials

Working With Stock Music for Online Videos and Commercials

With Muziko.com being an online stock music library, the guys there also get requests to produce radio commercials. So, on this occasion we will endeavor to give some tips and advice on working with stock music tracks when putting together the audio for an online video or for TV and radio commercials. Plenty of voice over artists often double us as audio engineers within these difficult financial times. Hopefully these tips will help the less experienced guys get a handle on editing and producing radio commercials.

Tips on Editing Stock Music for Online Video or Commercials and Ads

So you’ve picked your stock music track – you’ve got a funky or quirky number that represents the brand and which the client has approved. You’ve got your voice over down with the right feel, tone and timing. All you have to do now is edit your stock music track to bring it all together…

1. Timings: With commercials there must be a half second of silence(12 frames for TV) in each production(some stations allow music and sound FX right from the start, however). The reason is obviously that you do not want the voice in the end of one ad and the start of the next sounding like one single ad. For example “..if you like chocolate, buy RoantreeCadbury make great chocolate…”. Obviously, two different voices will be heard but that would not sound good at all. The client certainly would not be happy! Regarding radio stations, they are a bit more flexible with stretching the length of commercials beyond the allotted time – they might allow a 30″ to be 31/32″, etc, however TV stations tend to be more strict.

2. Parts of a track: Some stock music libraries will provide various cuts of tracks for advertising. But audio engineers will invariably tend to edit a track around the voice over. They might pick out parts with less lead instruments which will give more space for the voice frequencies. It is always a good idea to listen to a track the whole way through so as to see which parts it has. Sections which are more basic might provide a better background music bed for an ad.

3. Tempo: It can be a good idea to add a a bpm grid when editing music(you can just add some markers to keep you within your commercial’s time length). There are lots of bpm counter tools out there. But you can just turn on your metronome, start your track from 0:00 on the time line and keep resetting the DAW’s(Digital Audio Workstation) tempo until you have matched the bpm with that of your track. Then turn on the ‘snap to grid’ feature and just cut exactly at the beats or bars. Some will blend nicely, some will not. Just experiment and use crossfades where required.

Stock Music for advertising and online video editing

Pro Tools is a popular choice of software for Editing Stock Music and Voice

4. Start and End: There are various ways to start and finish a commercial. Just starting with a line of voice can grab the listeners attention, then follow with music. The start of your track could have a slow build up, so maybe fade in with a later part of the music such as a drum fill. For the second part of an ad, try using a different part of the track, a different section or a ‘middle 8′. It usually gives a good feel to end the ad with a proper stop, or ‘button’ ending of the track, as opposed to a fade out. Use your grid to drop in the last bar of the track allowing for the natural fade of the final beat/note/chord of the music. Sometimes you might need to cut a bar in half for it all to fit – just experiment! You can of course leave space for a final line of voice with no music such as the company’s phone number.

5. A few works on Mixing: Mixing your ads is worthy of a new blog post. But a few basic tips are… Cut down the bass. You do not want to particularly exercise the bass capacity of a radio or stereo. Most smaller radios will not reproduce the very low frequencies anyway. Remember that ‘dialogue is king’, so boost the area abound the VO frequencies a little and reduce that same frequency in the music. Regarding your levels, TV in the UK and Ireland will require a mix peaking at 6ppm(again, part of another future post on mixing) but radio stations will often accept mixes up to 0dB on your DAW. Compression is essential too as this is radio’s middle name. And then they will add more squashing!

So that’s it. Some basic yet essential tips on mixing stock music for commercials. Hopefully this will help you on your way to creating clean, fresh and polished radio ads.

Alan Killian is an audio mixer with several years experience working in audio post production for TV and radio. He is also one of the directors of Muziko.com, the online stock music library.
Published by admin, on May 31st, 2013 at 3:59 pm. Filled under: Production Music,Stock Music UKNo Comments

The Art of Suspense Music – Music for the Crime Genre

Creating Apprehension with Suspense Music

Creating a mood of suspense, intensity, fear an apprehension is all part of giving an audience a thrill when it comes to crime in TV or film. However getting this genres of music right can be quite a task. It is not just a case of placing a track into a scen and in creating the right mood. Suspense music requires the right timing, pace and rhythm in order to make a scene come alive. For a film where scenes intensify and tensions build, it is often a good idea to hire a composer to work to picture. Audio professional Spencer Sternberg discusses writing music specifically for a production here. But when the budget does not allow hiring a composer to write suspenseful music then there is always the option to use production library tracks. In many online music libraries there are a range of tracks that can be easily edited to a TV or film scene to great effect.

Choosing a Suspense Track

The first thing to do is choose the right style of suspense music. If the production has an investigation theme, them a track with a more suspicious feel can work well. There are modern electronic style tracks. There are also the more traditional style jazz numbers with double bass and of course flute which gives that slightly mysterious Dick Tracy feel. For the more fearful sound required for the horror genre then more intense music is required. One of Hitchcock’s composer’s Bernard Herrmann wrote some very intense pieces for films such as Psycho, Vertigo and North by NorthWest. Some of his scores can be heard from this article. So, when choosing music for horror, often strings, drums and crescendos work best. Many music libraries have these kinds of tracks and often can be edited to picture effectively.

Suspense Music for FIlm and TV

Alfred Hitchcock Employed Suspense Music Masterfully

Simple is Often Best

With the range of suspense music from production music libraries available today, there is a huge choice. There is a wide variety of tracks to choose from with complex mixes and textures. But thing quality over quantity of sounds and instruments within a track. Often a piece of suspense music that is nice and simple with only three, two, or, even one instrument and be very effective once placed well into the production. Whatever tracks you choose within the suspense feel, make sure to build the mood and create that essential fear and suspense!

Published by admin, on May 29th, 2013 at 6:30 pm. Filled under: Production MusicNo Comments